1) what are some of IKEA's competitors in the furniture industry? What are their strengths and weaknesses?...
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1) what are some of IKEA's competitors in the furniture industry? What are their strengths and weaknesses?
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Marketing Management
ISBN: 978-0132161077
14th Canadian Edition
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
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