Question: 1 . What are the 3 major functions provided by intermediaries? 2 . What is the difference between direct and an indirect channel? 3 .

1. What are the 3 major functions provided by intermediaries?
2. What is the difference between direct and an indirect channel?
3. How does retail differ from wholesale?
4. Give a real life example you have seen of shopper marketing.
5. How can the shopping experience be a part of a retailers marketing strategy?

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