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$1)$ What are the challenges associated with combining the need for growth with the need to maintain customer intimacy and social responsibility?

$$ BB management acknowledges the challenge of maintaining its

$$ humane, authentic brand as sales grow.

$$ The company strives to balance growth while staying true to its core values.

$$ Rather than competing with large brewers, NBB focuses on high$-$quality, handcrafted brews at premium prices.

$$ Building personal relationships with customers is a priority, supported by local events and philanthropy.