1. What are the essential elements of a control process?

a.Setting goals and monitoring performance against those goals

b.Management, systems and procedures

c.Setting goals, monitoring performance against those goals and then redefining the goals if circumstances change

d.Setting standards, measuring performance against those standards and then correcting any deviations from the plan

e.Setting standards and measuring performance against those standards

2. The legal environment in international marketing is more complicated than in domestic markets since it has three dimensions: local domestic law; inter-national law; domestic laws in the firm's home base.

a.True

b.False

3. A common way for governments to interfere politically within international markets is through investment restrictions

Select one:

True

False

4. The top 5 exporting countries account for more than 38% of merchandise trade.

Select one:

True

False

5. Customer and brand loyalty is fairly consistent across all markets

Select one:

True

False

6. In 50 years time which country will have a higher population than China?

a.Mexico

b.Russia

c.India

d.South Africa

e.United States of America

7. Legal aspects of environmental analysis include:

a.Operational restrictions

b.The electronic superhighway

c.International law

d.Discriminatory restrictions

e.None of the above

8. Signing a distribution agreement with a foreign Agent does not mean that the company itself is involved in 'international marketing'

Select one:

True

False

9. Europe accounts for approximately 28.4 per cent of the world's total wealth

a.True

b.False

10. Products at the end of their life in domestic markets may be ideal for less sophisticated markets

Select one:

True

False