Question: 1 . What are the main challenges facing Harrison and Thain - Blonk? 2 . Who are Prosper s main competitors? What are the strengths

1. What are the main challenges facing Harrison and Thain-Blonk?
2. Who are Prospers main competitors? What are the strengths and weaknesses of each?
3. Analyze in detail each marketing option presented in the case.
4. Based on your answer above, describe the segment(s) Prosper should target. Defend you answer.
5. Present a marketing plan for Prosper. Identify each of the 4 Ps:
Product
Price
Place
Promotion

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