$1$

$.$

$$What are the main challenges facing Harrison and Thain

$-$

Blonk?

$2$

$.$

$$Who are Prosper

$$

s main competitors? What are the strengths and weaknesses of each?

$3$

$.$

$$Analyze in detail each marketing option presented in the case.

$4$

$.$

$$Based on your answer above, describe the segment

$($

s

$)$

$$Prosper should target. Defend you answer.

$5$

$.$

$$Present a marketing plan for Prosper. Identify each of the

$4$

$$Ps:

Product

Price

Place

Promotion