Question: 1 . What are the methods used to evaluate channel members? Why is this important? 2 . Explain the various forms of marketing systems. What

1. What are the methods used to evaluate channel members? Why is this important?
2. Explain the various forms of marketing systems. What factors go into the decision regarding which system is best suited to the given organization?
3. Thanks to retailers and wholesalers and their strategies, products may be distributed in various ways. What are two examples of consumer products that are sold by retailers, and what is the corresponding distribution strategy?
4. Most firms today take advantage of multimodal transportation, especially those that source and distribute products internationally. List three reasons why multimodal transportation makes sense financially for a retailer like Amazon that operates in a time-sensitive marketplace.

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