Question: 1 . What are the risks and opportunities for Google in Russia? Where should its strategic focus be in Russia? 2 . What criteria should

1. What are the risks and opportunities for Google in Russia? Where should its strategic
focus be in Russia?
2. What criteria should Google prioritize for internet user segmentation? What segment(s)
should it target? Which of its digital marketing tools could help answer these questions?
3. What Google digital tools are available for brands to become more consumer-centric?
4. What should Google RU's brand positioning be? On which brand pillars should it be
built? What can be leveraged from Google Inc. and what should be regionally tailored?

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