Question: 1 What are the three important characteristics marketers use that are inherent specifically to cell phones? Why are they important to advertising efforts? 2. SoLoMo

1 What are the three important characteristics marketers use that are inherent specifically to cell phones? Why are they important to advertising efforts?

2. SoLoMo is the combination of mobile and social media. Where did it originate? What are its attributes? How is it used and why is it important? How does it engage the target?

3. Explain the strategy behind using mobile media marketing efforts in an integrated marketing communication campaign. Be specific.

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