1. What challenges does the case study highlight for Target?

2. What are the solutions for the highlighted challenges in the case study for Target??

Please help me and answer these questions above^^ for the case below _vvv

IVIarketing in Action Case Real Choices at Target When can offering too many choices become too much to efficiency. Amy Koo, an analyst with Kantar Retail, says, "In handle? Target has gone through a period of bad press as theory, everything can move faster, and they will have lin a result of an unacceptable level of stock-outs that upset stuff in the system." that it can solve the problem by reducing the number of changes as well. Store shelves are being physically restruc. brands and varieties of product options on the shelves. Brian tured to hold more product, pushing inventory out of back. Cornell, CEO, believes that the increased efficiency will allow rooms and onto the sales floor. Suppliers are being required for more focus on priority categories "like wellness, stylish to adjust case sizes (how many individual items are inside a home goods, apparel, and baby products." shipped carton) to increase inventory turnover and decrease Target's distribution process became more complicated the number of times a store employee has to handle the with the expansion of its grocery business to include per- merchandise. In addition, Target wants suppliers to give a ishables like meat, fresh produce, and dairy products. Then, single-day arrival date for shipments to Target's warehouses, the situation became even more complex when it began eliminating the prior practice of a "grace period" that alallowing online customers to receive orders directly from its lows shipments to arrive a few days after the promised date warehousesorpickuptheironlineordersinstores.Becauseofthemess,Targethascommittedtoredesigningitssupplywithoutpenalties.Theseandotherchangeswillachieveitsgoalofbetterinventorymanagement. chain to make it more streamlined. Target has a rich history of success. In 1902, George Mulligan, chief operating officer, thinks that incluo- ing suppliers in planning and executing the transformation is Dayton founded a company in Minneapolis, Minnesota, called a key to success. Stock-outs not only hurt Target, the lost sales Dayton Dry Goods Company. Over the years the company also mean that everyone in the supply chain suffers. How wel went through various retail format changes and in 1962, the the company uses this reinvigorated supply chain to deliver first Target store opened in Roseville, Minnesota. It called itself its value proposition to customers will be critical to its future first Target store opened in Roseville, Minnesota. It called itself the "new idea in discount stores" differentiated by merging competitive success. key department store features with the lower prices of a discounter. Target became "a store you can be proud to shop in, Despite this lofty history, more recently growth at its 11-36. What are the alternatives? established stores has been hindered by unacceptable stock 11-37. What decision(s) do you recommend? levels because of their overly complicated supply chain. Target is spending more than $5 billion (yes, BILLION), to Target is spending more than $5 billion (yes, BILLION), to dation? upgrade its distribution network and technology infrastructure to reduce stock shortages and facilitate the capability for online growth. In addition, the retailer is shrinking the number of different products it keeps in stock and reducing the number of sizes across those products. These changes IVIarketing in Action Case Real Choices at Target When can offering too many choices become too much to efficiency. Amy Koo, an analyst with Kantar Retail, says, "In handle? Target has gone through a period of bad press as theory, everything can move faster, and they will have lin a result of an unacceptable level of stock-outs that upset stuff in the system." that it can solve the problem by reducing the number of changes as well. Store shelves are being physically restruc. brands and varieties of product options on the shelves. Brian tured to hold more product, pushing inventory out of back. Cornell, CEO, believes that the increased efficiency will allow rooms and onto the sales floor. Suppliers are being required for more focus on priority categories "like wellness, stylish to adjust case sizes (how many individual items are inside a home goods, apparel, and baby products." shipped carton) to increase inventory turnover and decrease Target's distribution process became more complicated the number of times a store employee has to handle the with the expansion of its grocery business to include per- merchandise. In addition, Target wants suppliers to give a ishables like meat, fresh produce, and dairy products. Then, single-day arrival date for shipments to Target's warehouses, the situation became even more complex when it began eliminating the prior practice of a "grace period" that alallowing online customers to receive orders directly from its lows shipments to arrive a few days after the promised date warehousesorpickuptheironlineordersinstores.Becauseofthemess,Targethascommittedtoredesigningitssupplywithoutpenalties.Theseandotherchangeswillachieveitsgoalofbetterinventorymanagement. chain to make it more streamlined. Target has a rich history of success. In 1902, George Mulligan, chief operating officer, thinks that incluo- ing suppliers in planning and executing the transformation is Dayton founded a company in Minneapolis, Minnesota, called a key to success. Stock-outs not only hurt Target, the lost sales Dayton Dry Goods Company. Over the years the company also mean that everyone in the supply chain suffers. How wel went through various retail format changes and in 1962, the the company uses this reinvigorated supply chain to deliver first Target store opened in Roseville, Minnesota. It called itself its value proposition to customers will be critical to its future first Target store opened in Roseville, Minnesota. It called itself the "new idea in discount stores" differentiated by merging competitive success. key department store features with the lower prices of a discounter. Target became "a store you can be proud to shop in, Despite this lofty history, more recently growth at its 11-36. What are the alternatives? established stores has been hindered by unacceptable stock 11-37. What decision(s) do you recommend? levels because of their overly complicated supply chain. Target is spending more than $5 billion (yes, BILLION), to Target is spending more than $5 billion (yes, BILLION), to dation? upgrade its distribution network and technology infrastructure to reduce stock shortages and facilitate the capability for online growth. In addition, the retailer is shrinking the number of different products it keeps in stock and reducing the number of sizes across those products. These changes