Question: 1) What could possibly explain the difference in purchasing behavior of people who live in the same city but on different sides of the same

1) What could possibly explain the difference in purchasing behavior of people who live in the same city but on different sides of the same street? How does a geodemographics help us understand how to reach the specific audience that is part of a larger audience? Why? 2) What specific advantages does knowing the geodemographics of your target audience provide a marketing specialist? How does it improve the overall marketing strategy?

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