$1.$ What do all Millennials have in common $?$ Is this good or bad for retailers $?$ Why $?2.$ What do you think is the most misunderstood aspect of the Millennial generation? Why? $3.$ As a furniture retailer, how would you appeal to "Mavens"? $4.$ As a consumer electronics retailer, how would you appeal to $"$Up and Comers"? $5.$ Based on the information in this case, what are the three most important lessons for store$-$ based retailers? Explain your answers. $6.$ Based on the information in this case, what are the three most important lessons for online retailers? Explain your answers. $7.$ From a retailer perspective $,$ comment on the findings shown in Figure