1. What do all Millennials have in common? Is this good or bad for retailers? Why?

2. What do you think is the most misunderstood aspect of the Millennial generation? Why?

3. As a furniture retailer, how would you appeal to “Mavens”?

4. As a consumer electronics retailer, how would you appeal to “Up and Comers”?

5. Based on the information in this case, what are the three most important lessons for store-based retailers? Explain your answers.

6. Based on the information in this case, what are the three most important lessons for online retailers? Explain your answers.

7. From a retailer perspective, comment on the findings shown in Figure 1.