What do all Millennials have in common? Is this good or bad for retailers? Why?

What do you think is the most misunderstood aspect of the Millennial generation? Why?

As a furniture retailer, how would you appeal to $$Mavens$?$

As a consumer electronics retailer, how would you appeal to $$Up and Comers$?$

Based on the information in this case, what are the three most important lessons for store$-$based retailers? Explain your answers.

Based on the information in this case, what are the three most important lessons for online retailers? Explain your answers.

From a retailer perspective, comment on the findings shown in