Question: 1. What impact does pricing have on a brand's image and consume perceptions? 2. Identify two high-priced products and two everyday low, prices products. What

1. What impact does pricing have on a brand's image and consume perceptions?

2. Identify two high-priced products and two everyday low, prices products. What are your perceptions of these brands based on price points?

3. Is price a factor as you purchase products? Do you prefer generic products or nationally-branded products? Why?

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