Question: 1 . What is a positioning statement? Give an example of a company's positioning statement, ideally the positioning statement of the company that you have

1 .

What is a positioning statement? Give an example of a company's positioning statement, ideally the positioning statement of the company that you have selected for your Best Practices assignment

(

Week

3

assignment

) .

3 .

Describe the four bases of customer segmentation for B

2

C customers based on our textbook

(

Chapter

3) .

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