1. What is a positioning statement? Give an example of a company's positioning statement, ideally the positioning statement of the company that you have selected for your Best Practices assignment (Week 3 assignment). 2. Describe the four bases of customer segmentation for B2C customers based on our textbook (Chapter 3). 3. Define one customer segment for NUMI TeaLinks to an external site.using segmentation criteria and create a customer persona for it. As background: customer personas allow marketers to gain insights into the buyer in a way that allows both sales and marketing to identify and empathize with specific segments of their target audience. These insights, when used to align content with the appropriate channels, translate into increased revenue and stronger brand affinity. See this week's Canvas module for more background information on customer personas and use the provided customer persona example: Persona Template-1.pptx