Question: Instructions make is a post for the Discussion on this topic, ADIDAS COMPANY addressing the questions below. This will help you dive deeper into information

Instructions

make is a post for the Discussion on this topic, ADIDAS COMPANY addressing the questions below. This will help you dive deeper into information on that specific company, and it will allow your peers to learn more about your chosen company as well.

Part 1: Competitive Advantages & Market Niche

List the top five competitive advantages of the organization you're focusing on: the things that make it different from competitors in positive ways.Based on the competitive advantages, what do you think is the organization's market niche? Why do you think this is the right approach?

Part 2: Positioning Statement

List your company's existing positioning statement below. For example, Target's positioning statement "expect more. pay less." is short and to the point, but consumers get the message. Do you think your company's positioning statement is effective? Why or why not? If you do not, how would you change it to make it more influential?

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