Question: 1. What is licensing? 2. How is licensing different from other sport marketing strategies? 3. What is a licensor? Give three examples of sport

1. What is licensing? 2. How is licensing different from other sport marketing strategies? 3. What is a licensor? Give three examples of sport licensors. 4. What is the most important step in licensing for a licensor? 5. What is a licensee? Give three examples of sport licensees. 6. What kinds of products can be licensed?

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Licensing Licensing is a business arrangement in which a company the licensor grants permission to another party the licensee to use its intellectual ... View full answer

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