1.

What is schema as it relates to SEO?

Select an answer:

a semantic vocabulary defining structure and attributes of elements

the criteria against which websites are evaluated for search engine visibility

a programming language designed for search engines

a collection of algorithms used by search engines to rank pages

2.

Which are the criteria used for selecting which keywords to target?

Select an answer:

search volume, character count, intent

relevance, search volume, competition

relevance, intent, competition

intent, competition, character count

3.

Which are the typical components of an organic (natural) listing on a search engine results page?

Select an answer:

headline, description, and rating

headline, description, and visible URL

title, visible URL, and ranking score

image icon, description, and visible URL

4. Which are the most important factors when search engines are evaluating links pointing to your pages?

Select an answer:

quantity and diversity of those links

diversity and quality of those links

quantity of links is the only thing that matters

quantity and quality of those links

5.

Which is not an important aspect of the way you set up your website to a search engine?

Select an answer:

Ensuring your website avoids down-time.

The company you choose to host your website with.

Fast-loading pages.

Leveraging the HTTPS secure protocol.