Question: (1) What is the conversion rate? (2) Calculate each micro-conversion rate (the conversion rate from one step to the next). (3) What is the average

(1) What is the conversion rate?

(2) Calculate each micro-conversion rate (the conversion rate from one step to the next).

(3) What is the average number of nights per booking?

(4) What is the average revenue per booking?

(5) What is the average revenue per night?

(6) If you could increase traffic by 10%, how much would revenue increase (assuming the new traffic was of the same character as the current traffic, e.g. same conversion rate, same average nights per booking, etc.)? How many more confirmations would result?

(7) If you could increase the percentage of those who reviewed the itinerary from 15.65% to 20%, how would the conversion rate be affected?

How would the revenue be affected?

(8) You believe that if you offered a 10% discount on all bookings, the conversion rate would increase to 3.5%. Would this increase or decrease revenue?

(1) What is the conversion rate? (2) Calculate

Rates & Availability 2,347,892 Review Itinerary 367,495 Guest Info 103,471 Confirmation 72,498 Revenue: $23,464,220 Room Nights: 143,285

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Please see the following conversion funnel (see below) from a month of traffic on the website of a major hotel chain Marriott. Answer the following questions: Please show work so I can see how the...

Conversion Funnel 1,000 Visitors enter website Awareness 340 visit product pages Interest 1. What is the conversion rate? 2. Calculate ench micro-conversion rate. In your opinion, which step is...

Use the following conversion funnel from a month of traffic on the website of a major hotel chain to solve the questions below. Create an excel spreadsheet to clearly layout all of your work, input...

Please help me figure out question number 7 and 8!!! All answers should have two decimal places and be labelled properly (with $ or %) 2,347,892 View Rates & Availability Review Itinerary Enter Guest...

Describe what a Conversion Funnel is. Go to a website you have purchase something from or would purchase something from and "purchase" a product (you do not have to buy something but go through all...

Question 1 In Google Analytics, what is the result of an event? 1 point Data analysis starts Data visualization stops Data collection starts Data reporting stops 2 . Question 2 Consider the following...

Hi, please solve all of them Q1. Bostian Company uses a normal job-order costing system. It processes most jobs through two departments. Selected budgeted and actual data for the past year follow....

Rates & Availability 2,347,892 Review Itinerary 367,495 Guest Info 103,471 Confirmation 72,498 Revenue: $23,464,220 Room Nights: 143,285 Calculate the following: 1. The conversion rate 2. Each...

Explain concept of Replication in Web Hosting system.

Purdue-ville, people can choose either to farm or work in the factory. If a person works in the factory, she makes $100 with certainty. People in Purdue-ville are either born a SAFE farmer or a RISKY...

xpressions Custom Furniture Store accounts for its inventory using the specific identification method. During June, the company had he following purchase and sale transactions: Beginning inventory...

atch the compensation objectives with their meanings. Efficiency Efficiency drop zone empty. Fairness Fairness drop zone empty. Compliance Compliance drop zone empty. Improving performance and...