1. What is the difference between a product and a brand? Let's make this very clear with lots of examples! Do you think Apple's succes: is just thanks to a top-of-the- line well functioning product or branding also has a role in it (discuss how)? 2. One of the biggest challenges with "differentiation strategy" is to be able to sustain it without being imitated or surpassed by competitors. How has APPLE been able to sustain its differentiation competitive advantage? 3. When you look at the major stages of the "New Product Development" process in your textbook (Chapter 10), what strikes you the most? Do you think APPLE applies any of these stages? 4. What is the pricing strategy of Apple? What are the strenghts and challenges associated with this type of pricing strategy compared to other pricing strategies