Question: What is the difference between a product and a brand? Let s make this very clear with lots of examples in general. Also discuss this

What is the difference between a product and a brand? Let

s make this very clear with lots of examples in general. Also discuss this in the case of apple: what makes Apple such a successful brand?

Which of the following is the pricing strategy of Apple:

1)

value

-

based pricing

2)

cost

-

based pricing

3)

Competition

-

based pricing? What are the strengths and challenges associated with this type of pricing strategy compared to other pricing strategies?

Consider the challenges that the company is currently facing, what would be your strategic recommendations for Apple to be able to sustain its differentiation competitive advantage?

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