1. What is the main difference between a blog and a microblog?

a. Blogs share stories and microblogs share headlines

b. Blogs are made of short bursts of text and microblogs are made of long entries.

c. Blogs share headlines and microblogs share stories.

d. Blogs and microblogs are the same.

e. Blogs are only made up of stories and microblogs are only made up of 'how-tos'.

2. Which of the following best describes an editorial message?

a. Expression of an opinion or interpretation along with the factual information.

b. Paid consumer content

c. Planted by organizations to masquerade as original material that an actual consumer posted

d. The proliferation of untruths and exaggerations.

e. A direct request in a marketing message for a specific behavior.