1). What is the overall conversion rate? Show you calculation. (2 points)

2). Calculate each micro-conversion rate (the conversion rate from one step to the next: e.g. product page->view shopping cart) in the conversion funnel. (5 points)

3). If revenue is $5,994,240, what is the average order value? Show calculation. (3 points)

4). What is the average revenue per visit? Show calculation. (3 points)

5). If you could increase the percentage of people who arrive at the View Shopping Cart step from Product Page to 16%, what would the final conversion rate be? How would revenue be affected? Show steps. (6 points)

6). If the website offered a 10% discount, the conversion rate would increase to 2.5% (applies to every step). Would this increase or decrease revenue? Would it be profitable, assuming a 50% gross profit margin on orders (before the 10% discount)? Show steps. (6 points)

Product Page 3,864,512 View Shopping Cart 468,524 Shipping Information 123,422 a Billing Information 106,268 Review 87,244 Confirmation 76,860