1. What is the typical customer purchasing behavior for Dunkn's customers?

a. Impulse

b. Habitual

c. Limited

d. Extended

e. a and b most likely describe the purchasing behavior of Dunkn Donuts customers

2. What is an example of value creation for Dunkn Donuts?

a. Adding eating-around-the-clock sandwiches

b. Adding drive through pickup

c. Pricing below reference points

d. Advertising on Facebook

e. All the above are examples of value creation

3. What is an example of value capture for Dunkn Donuts?

a. Adding eating-around-the-clock sandwiches

b. Adding drive through pickup

c. Pricing below reference points

d. Advertising on Facebook

e. All the above are examples of value capture

4.What is an example of value delivery for Dunkn Donuts?

a. Adding eating-around-the-clock sandwiches

b. Adding UberEATS delivery

c. Pricing below reference points

d. Advertising on Facebook

e. All the above are examples of value delivery

5. What is an example of value communications for Dunkn Donuts?

a. Adding eating-around- the-clock sandwiches

b. Adding drive through pickup

c. Pricing below reference points

d. Advertising on Facebook

e. All the above are examples of value communication