Question: QUESTION Describe the typical customer purchasing behavior for Taco Bell. a. Impulse b. Habitual c. Limited d. Extended e. a and b most likely describe

QUESTION

  1. Describe the typical customer purchasing behavior for Taco Bell.

    a.

    Impulse
    b.

    Habitual
    c.

    Limited
    d.

    Extended
    e.

    a and b most likely describe the purchasing behavior of Taco Bells customers

QUESTION

  1. What is an example of value creation for Taco Bell?

    a.

    Adding fill-up items to the menu
    b.

    Adding drive through pickup
    c.

    Pricing below reference points
    d.

    Advertising on Facebook
    e.

    All the above are examples of value creation

2 points

QUESTION

  1. What is an example of value capture for Taco Bell?

    a.

    adding fill-in items to the menu
    b.

    Adding drive through pickup
    c.

    Pricing at the new reference points
    d.

    Advertising on Facebook
    e.

    All the above are examples of value capture

QUESTION

  1. What is an example of value delivery for Taco Bell?

    a.

    adding fill-in items to the menu
    b.

    Adding UberEATS delivery
    c.

    Pricing below reference points
    d.

    Advertising on Facebook
    e.

    All the above are examples of value delivery

QUESTION 10

  1. What is an example of value communications for Taco Bell?

    a.

    adding fill-in items to the menu
    b.

    Adding drive through pickup
    c.

    Pricing below reference points
    d.

    Advertising on Facebook
    e.

    All the above are examples of value communication

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