Question: 1 - what options do marketers have when it comes to developing a search marketing strategy? 2 - what are the three most impactful elements

1- what options do marketers have when it comes to developing a search marketing strategy?
2- what are the three most impactful elements of a website in terms of optimizing a site for organic search, and why are they important?
3- why do paid and natural search work so well together?
4- how do search strategies differ for mobile devices?

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