Question: 1. What strategy for competing internationally was P&G using in the period prior to the 1990s? For decades this strategy seemed to work well. Why?

1. What strategy for competing internationally was P&G using in the period prior to the 1990s? For decades this strategy seemed to work well. Why?

2. What changed in P&Gs competitive environment the 1990s? How did these environmental changes impact P&G?

3. Can you see any problems with the strategy that P&G had adopted by the early 2000s? How might they be mitigated?

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