Question: 1 . What surprised you most about this case? 2 . What is Continental s business strategy? 3 . This case study tries to show

1. What surprised you most about this case? 2. What is Continentals business strategy? 3. This case study tries to show how Continentals investment in a real-time BI is closely aligned with its business strategy. Give examples of business processes that have changed due to their enablement by real-time BI and discuss how they have helped its business strategy. 4. How is Continental making use of "analytics" in its operational decision-making? What more can they do?5. Real-time BI needs real-time as well as historical data real-time data is needed to recognize a business event as it happens and historical data is needed to respond to it comprehensively. For each application described in this case study, discuss: o the need for real-time response o the decision/activity supported o the real-time and historical data needed and the analysis performed o the performance metrics to measure its effectiveness

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