$1.$ What surprised you most about this case?

$2.$ What is Continental$$s business strategy?

$3.$ This case study tries to show how Continental$$s investment in a real$-$time BI is closely aligned

with its business strategy. Give examples of business processes that have changed due to their

enablement by real$-$time BI and discuss how they have helped its business strategy.

$4.$ How is Continental making use of "analytics" in its operational decision$-$making? What more can

they do$?$

$5.$ Real$-$time BI needs real$-$time as well as historical data $$ real$-$time data is needed to recognize a

business event as it happens and historical data is needed to respond to it comprehensively. For

each application described in this case study, discuss:

o the need for real$-$time response

o the decision$/$activity supported

o the real$-$time and historical data needed and the analysis performed

o the performance metrics to measure its effectiveness