Question: 1 . What type of internal structured ( transactional data sources, operational data sources ) and unstructured ( consumer comments, notes, work orders, purchase requests,

1. What type of internal structured (transactional data sources, operational data sources) and unstructured (consumer comments, notes, work orders, purchase requests, etc.) would be useful to gather customer data? Should only structured, unstructured, or both sources of data be used?

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