1) When a firm develops a marketing campaign for a social cause, such as a cleaner environment, what type of marketing campaign is being used?

A) Exchange marketing

B) Cause-related marketing

C) Needs marketing

D) Relationship marketing

E) Place marketing

2) ________ is a term used to represent the effort of companies to create customer lifetime value while seeking long-term profitability and other goals.

A) Customer loyalty

B) Social commerce

C) Customer satisfaction

D) Sales concept

E) Relationship marketing

3) The process of collecting and interpreting information about customers, competitors, and other related marketing issues is known as ________.

A) social commerce

B) product development

C) market development

D) permission-based marketing

E) marketing research

4) Studying people in their daily lives to learn about their needs, wants, and behaviors in real-life settings is called ________.

A) neuromarketing studies

B) ethnographic research

C) experiments

D) focus groups

E) process data collection

5) After a customer perceives a need, what is the next step in their purchasing process?

A) Collecting information

B) Making the purchase

C) Establishing criteria

D) Evaluating outcomes

E) Evaluating alternatives