1. When a marketer harvests a product in the Decline stage of the product life cycle, it means the product is discontinued and no longer available for customers to buy. True or False 2. Match the product life cycle stage to the BCG Matrix classification. Prompts Submitted Answers Introduction Choose a match Growth Choose a match Maturity Choose a match Decline Choose a match Options: Star-Dog-Cash Coq - Question Mark 3. The maturity stage of the product life cycle is characterized by the highest number of competitors and the most product versions. True or False 4. Coca-Cola Classic is a soda pop in the maturity phase of the product life cycle. Advertising for Coca-Cola Classic should be focused on: a. Persuading consumers to try Coca-Cola Classic so they can experience the beverage's taste b. Comparing Coca-Cola Classic to Pepsi to differentiate the brand and demonstrate Coca-Cola Classic's superior benefits c. Reminding consumers about Coca-Cola Classic and its favorable associations to characteristics like nostalgia, in order to bring or keep the beverage top-of-mind among consumers d. Informing consumers about what Coca-Cola Classic is and where they can obtain the beverage