1- When analyzing the competition, a question put to customers might be "Name the company from whom you would prefer to buy the product." In this case you are looking for:

Select one:

A. Share of market

B. Share of belief

C. Share of mind

D. Share of heart

2.Which of the following can be cited as an example of microenvironment as well as macroenvironment?

Select one:

A. Demographics

B. Cultural forces

C. The company

D. Competitors

3- According to Maslow, the most important need to be satisfied is:

Select one:

A. Ego

B. Social

C. Physiological

D. Safety

4- SRI's VALS framework is one of many different psychographic segmentation systems available today.

Select one:

True

False

5 -Hotel marketers could see the accounting department as a part of their microenvironment.

Select one:

True

False