Question: 1. When considering data quality, what are the differences among validity, reliability, and representativeness? How can you know the data have high levels of these

1. When considering data quality, what are the differences among validity, reliability, and representativeness? How can you know the data have high levels of these characteristics?

2. Explain marketing analytics. What are digital marketing channels?

3. Explain how digital marketing channels and marketing analytics help marketers in decision making. What is Big Data? Describe two sources of Big Data for marketers. What is the Internet of Things (IoT)? Give one example of the IoT.

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