When considering data quality, what are the differences among validity, reliability, and representativeness? How do you know

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When considering data quality, what are the differences among validity, reliability, and representativeness? How do you know data have high levels of these characteristics?

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Marketing Real People, Real Choices

ISBN: 978-0132913171

4th Canadian Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah

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Question Posted: Dec 07, 2015 06:50 AM

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When considering data quality, what are the differences among validity, reliability, and representativeness? How do you know

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Reliability is the extent to which the research measurement techniques are free of errors ...View the full answer

Marketing Real People, Real Choices

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