1. When developing a content marketing strategy, which of the four content forms should be included?

A. all four forms should be included

B. Any of the four forms, but only one should be included

C. Written content and video content only

D. Written content only

2. Content marketing is primarily _______ media

A. Paid

B. None of the above

C. owned

D. earned

3. Content marketing is primarily _____ media

A. Owned

B. none of the above

C. Earned

D. Paid

4. A podcast with strong SEO that attracts new listeners through word-of-mouth marketing moved potential buyers into which phase of the AIDA model?

A. Attention

B. Interest

C.Action

D.Demand