1. When Philip Morris bought Miller Brewing, its flagship High Life brand was not competing particularly well. This led the company to introduce a new brand, Miller Lite. Initial advertising campaigns for Miller Lite focused mainly on two product characteristics: "Tastes good" and "Less filling". Given that Miller Lite was the first low-calorie beer (96 calories versus 150 calories for conventional 12-ounce full-strength beer), explain why it makes sense to emphasize both "Tastes good" and "Less filling". Explain why "Tastes good" (2 points) : Explain why "Less filling" (2 points)