Question: 1: When using an Additive Difference model consumers: Compare three brands at a time Compare all brands at once Dont compare any brands Compare two

1: When using an Additive Difference model consumers:

Compare three brands at a time

Compare all brands at once

Dont compare any brands

Compare two brands at a time

2: When influencing attitudes affectively when elaboration is high you want to use

Heuristics

Empathy Mere

Exposure

Expectancy Value Model

Classical Conditioning

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