1) Which attribute does the conjoint analysis indicate is most important in the overall purchase decision? 2) What does the conjoint analysis suggest regarding the size of ticket packages? Evaluate alternatives. 3) What would the most attractive multi-game package include? Create the best value while abiding by the restrictions listed on the case study. 4) Create utilities for location and price combinations considering restrictions listed on the case study (200-level seats cannot be less than $60, 300-midcourt seats cannot be less than $35). a) Based on the results, which location & price combination is the best alternative to raise prices? Which location & price combination is the best alternative to lower prices? b) How much could administration raise 300 mid-level seat prices to give them the same level of attractiveness as the next best alternative? Should they raise the prices to the calculated level? Please explain.

PDE Portland Trail Blazers case study X + X C > 1 c E File | C:/Users/ojool/OneDrive/Documents/UNH/UNH%20Courses/Spring%202022%20Courses/SMGT%206625/Portland%20Trail%20Blazers%20case... + o 5 of 10 a + D Page view A Read aloud Add text | Draw Highlight Erase Rhy A E This file has limited permissions. You may not have access to some features. View permissions Page 5 UV2971 Utility 0.03257 0.24383 -0.2764 Utility 0.65646 0.22011 0.126 -1.00257 Utility -0.73169 -0.43716 0.15736 1.01148 Utility 0.12511 0.17428 0.00158 0.01689 -0.31786 Table 1. Utility score data. Number of Games 3-game create-your-own pack, including 1 elite team and 2 very good teams 6-game create-your-own pack, including 2 elite teams and 4 very good teams 10-game create your own pack, including any combination of teams. Ticket Price $15 per seat per game $ $25 per seat per game $35 per seat per game $60 per seat per game Ticket Location 300 level, behind the baskets 300 level, on the corners 300 level, midcourt 200 level, midcourt Promotional Item Priority for home playoff tickets Hot dog and soda with each ticket Trail Blazers apparel (hat, jersey, etc.) $20 gift certificate for popular local restaurant No promotional item While the conjoint study allowed all the attributes and levels to be randomly assigned, in reality, Blazers management was unwilling to allow certain price and seating combinationsno matter how well received they were due to the cost structure of the arena. It disallowed: 200-level seats for less than $60 300-level midcourt seats for less than $25 . H On o W R 63F Cloudy A is na ENG 9:20 PM 5