Question: - Which attribute does the conjoint analysis indicate is most important in the overall purchase decision? - Are the conjoint results useful in making any

- Which attribute does the conjoint analysis indicate is most important in the overall purchase decision? - Are the conjoint results useful in making any pricing decisions? What useful information can be gleaned from the research? -What about the promotional items? Are they worth giving away (free) to season ticket holders? -What about the size of ticket packages? What does the conjoint analysis suggest? - What should the management of the Portland Trail Blazers do

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