Question: The Portland Trail Blazers case Task # 1 : Determine the importance of each of the attributes in the overall purchase decision using the conjoint

The

Portland Trail Blazers

case

Task #

1

: Determine the importance of each of the attributes in the overall purchase decision using the conjoint analysis results.

Task #

2

: Use the conjoint results for insights into suggestions for pricing decisions given the context of the background information presented in the case.

Task #

3

: Use the conjoint results for insights into suggestions for decisions about the promotional items given the context of the background information presented in the case.

Task #

4

: Use the conjoint results for insights into suggestions for decisions about the size of ticket packages given the context of the background information presented in the case.

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