1. Which first-mover advantages contributed to Tinder's gaining over a million monthly active users in less than...

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1. Which first-mover advantages contributed to Tinder's gaining over a million monthly active users in less than a year? In your explanations, be sure to connect the advantages described in the text with the success Tinder experienced as a first mover.

2. How long can Tinder protect its first-mover advantages? What type of threat(s) can Tinder expect to face first?

3. How has Tinder monetized its success while its rivals are having to play catch-up?

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International Management Managing Across Borders And Cultures Text And Cases

ISBN: 9780133062120

8th Edition

Authors: Helen Deresky

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Posted Date: Feb 28, 2024 09:41 AM

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1. Which first-mover advantages contributed to Tinder's gaining over a million monthly active users in less than...

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1 Tinders firstmover advantages primarily revolved around its innovative approach to online dating which disrupted traditional dating platforms The key advantages contributing to Tinders rapid acquisi... View the full answer

International Management Managing Across Borders And Cultures Text And Cases

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