Question: 1. WHICH SOFTWARE WOULD YOU USE? Which type or types of computer-aided decision support software would you use for each of the situations in the

1. WHICH SOFTWARE WOULD YOU USE? Which type or types of computer-aided decision support software would you use for each of the situations in the following tasks? Note why you think each of your choices is appropriate. The decision support alternatives are:

Decision support system

Geographic information system

Expert system

Neural network

Genetic algorithm

Intelligent agent

Problem

Type of Decision Support

You and another marketing executive on a different continent want to develop a new pricing structure for products

You want to predict when customers are about to take their business elsewhere

You want to fill out a short tax form

You want to determine the fastest route for package delivery to 23 different addresses in a city

You want to decide where to spend advertising dollars (TV, radio, newspaper, direct mail, e-mail)

You want to keep track of competitors prices for comparable goods and services

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