1 - Which term is used to indicate the people at whom an advertisement is directed?

a.) Ad campaign b.) Unique selling proposition c.) Target audience

2- As it relates to public relations, which of the following defines "spin?"

a.) An attempt to change public opinion through advertising, press releases and other means

b.) A plan for dealing with negative press

c.) Development and communication of ideas between the public and a person or institution

d.) Advertising across multiple platforms

3- As it relates to propaganda, which item defines "stereotype?"

a.) The generation of a message, ad nauseum b.) A multi-million dollar ad campaign c.) A superficial assessment of a race or individual d.) An image viewed by a large number of people

4- When a logo or symbol is used for corporate branding over a long period of time, it becomes __________.

a.) conditioned b.) visual c.) public d.) iconic

5 - With respect to motion graphics, why was animation of a title sequence an important advancement?

a.) It added visual interest to something that had been relatively uninteresting. b.) It enabled producers to make longer films. c.) It was something that movie and television consumers had long wanted.

6 - What is the name of the short text string that provides information about something to which it is visually connected by a line, arrow, or other graphic?

a.) A referent graphic b.) A complex infographic c.) A callout

7- Which item has been published electronically?

a.) A large, folded map that you bought at a gas station b.) A magazine in a seat-back pouch on an airplane c.) A book that you're reading on a tablet

8 - With respect to web design, which item is an accurate definition of CSS?

a.) The coding language used to build websites b.) A process for improving user experience c.) A style sheet that specifies color and other attributes of page elements for websites d.) A module on a website that is used to advertise brands or services