1. Why are environmental scanning and analysis important to marketers?

2. What are the four types of competition? Which is most important to marketers?

3. Define income, disposable income, and discretionary income. How does each type of income affect consumer buying power?

4. What factors influence a buyer's willingness to spend?

5. What are the goals of the Federal Trade Commission? List the ways in which the FTC affects marketing activities. Do you think that a single regulatory agency should have such broad jurisdiction over so many marketing practices? Why or why not?

6. Name several nongovernmental regulatory forces. Do you believe that self-regulation is more or less effective than governmental regulatory agencies? Why?

7. Discuss the impact of technology on marketing activities.

8. In what ways are cultural values changing? How are marketers responding to these changes?

9. What is social responsibility, and why is it important?

10. What are the four dimensions of social responsibility

11. What are some major social responsibility issues? Give an example of each.

12. Describe consumerism. Analyze some active consumer forces in your area.

13. What is the difference between ethies and social responsibility

chaners? 9. What is secial rrypesibility, and why is it inportant? markens decisionet