Question: Why are environmental scanning and analysis important to marketers? 2. What are four types of competition? Which is most important to marketers? 3. Define income

Why are environmental scanning and analysis important to marketers?

2. What are four types of competition? Which is most important to marketers?

3. Define income, disposable income, and discretionary income. How does each type of income affect consumer buying power?

4. What factors influence a buyers willingness to spend?

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