1. Why did Amazon initially consider international expansion? 2. What strategies did Amazon use in the United...

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1. Why did Amazon initially consider international expansion?

2. What strategies did Amazon use in the United Kingdom? Discuss whether they made sense and contributed to the company's success in the U.K market.

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International financial management

ISBN: 978-0324593471

9th Edition

Authors: Jeff Madura

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Posted Date: Mar 10, 2024 08:22 PM

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1. Why did Amazon initially consider international expansion? 2. What strategies did Amazon use in the United...

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Expert Answer:

1 Amazon initially considered international expansion for several reasons Market Saturation Amazon had experienced significant growth in the US market and recognized the potential for further expansio... View the full answer

International financial management

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