Question: 1. Why did Amazon initially consider international expansion? 2. What strategies did Amazon use in the United Kingdom? Discuss whether they made sense and contributed

1. Why did Amazon initially consider international expansion?

2. What strategies did Amazon use in the United Kingdom? Discuss whether they made sense and contributed to the company's success in the U.K market.

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1 Amazon initially considered international expansion for several reasons Market Saturation Amazon had experienced significant growth in the US market and recognized the potential for further expansio... View full answer

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