1. Why do you think that there has been a proliferation of jo titles? is this good or bad? why? 2. State how the issues raised in this case relate to a retailer's conducting a situation analysis. 3. Should retailers have a Chief of Digital Operations position? Explain your answer. 4. Do you agree or disagree with this statement? "Elevating customer experience or security' responsibility to a 'chief' sends a message about where the retailer is making its bets and what it values." Why? predict that an upsurge in chief